WEB USERS HAVE SPOKEN: JANET JACKSON IS THE MOST-SEARCHED TERM FOR 2004
THE LYCOS 50TM Announces the Most Popular Internet Search Terms of 2004 and the Ones to Watch in 2005
Clay Aiken, Web's Most Wanted Man; American Idol, Top TV Show; Harry Potter and the Prisoner of Azkaban Top Movie; Evanescence, Top Band; War in Iraq, Most-Searched News Event, for Second Straight Year
WALTHAM, Mass. - December 15, 2004 - Lycos, Inc. (www.lycos.com), a leading provider of search, community and technology lifestyle destinations and a wholly owned subsidiary of Daum Communications, Corp. (KOSDAQ: 035720), a premier Internet portal in Korea, today announced The Lycos 50's eagerly anticipated annual list of top 50 search terms for the year 2004. The Lycos 50 (http://50.lycos.com) is a weekly list of the most popular people, places and things Lycos users search for every day. The Lycos 50 2004 year-end list is based on Lycos user searches from January 1, 2004 through November 30, 2004. For a complete list of The Lycos 50 top 50 search terms of 2004, and for in-depth commentary of The Lycos 50 2004 Report, go to http://50.lycos.com.
The Lycos 50 Top 10 Search Terms for 2004 are:
"Janet Jackson held the number one spot on The Lycos 50 for only two weeks this year, but she generated more search activity in those two weeks than any other search topic, making her the most searched topic in the history of The Lycos 50, and easily the top search of 2004," said Dean Tsouvalas, writer of The Lycos 50. "In the first 24 hours following Jackson's now infamous 'wardrobe malfunction,' Janet Jackson and the Super Bowl halftime show received 60 times as many searches as the Paris Hilton sex tape and 80 times as many searches as Britney Spears."
Jackson remained on The Lycos 50 for 14 consecutive weeks until she was finally bumped during the week of May 18, when Nick Berg, the American hostage beheaded by Iraqi militants, and the War in Iraq dominated Web search activity.
Clay Aiken, the most-searched man of 2004, and Paris Hilton, the second most popular woman of 2004, each had more staying power online this year than Jackson. Hilton has appeared on The Lycos 50 for 60 consecutive weeks, and has occupied the number one spot 17 times, while Aiken continues to dominate web search activity, appearing 81 consecutive weeks on The Lycos 50, landing at number one eight times. Search activity for Aiken has increased more than 150 percent over last year.
"The War in Iraq is the most-searched news event of 2004, just as it was in 2003," Tsouvalas added. "Searches for the war spiked several times during the year, particularly after the controversial photographs of Iraqi prisoners of war in the Abu Ghraib prison surfaced, and after the beheadings of Nick Berg and Paul Johnson were shown online. But over the past several weeks, the war-related searches have shifted. In addition to searching for photos and videos, web users are also searching for news about the upcoming elections in Iraq and the psychological impact of the war."
Making its first-ever appearance on the top 10 list of most-searched terms for the year, and the number one fad of 2004, is poker. "We're seeing less emphasis on video games and more focus on some of the old fads that are new again," Tsouvalas added. "There are several new fads that made this year's list like crochet and scrap booking and DIY, do it yourself. Politics also drove attention to some of the satirical sites like JibJab, and the newer diets like Green Tea for Weight loss also had a big impact with web users. The Lycos 50 predicted the green tea diet would be hot earlier this year."
Some of the top men and top women who normally appear on the year-end list, are missing this time around. Nelly, 50 Cent and Justin Timberlake are replaced in this year's top men's list by Usher, Howard Stern and George W. Bush. This is also marks the first year Ana Kournikova did not make the top women's list, although she continues to be the most-searched athlete. The new tennis diva appears to be Maria Sharapova, whose search activity increased more than 350 percent over last year. Jag and Friends made their first-ever appearances on this year's top TV shows list, while American Idol is the top television show for the second straight year.
The Ones to Watch in 2005: The following people, television shows, films and games had strong showings in 2004. Based on growing search queries, The Lycos 50 predicts these are the ones to watch in 2005: Maria Menounos, weekend host of Entertainment Tonight with a recurring role on the WB's One Tree Hill...Bam Margera, 23-year-old skateboarding pro and star of MTV's Viva La Bam...Joss Stone, 17-year-old English soul crooner...Country music singer Gretchen Wilson...UK Soccer heartthrob Cristiano Ronaldo...The film Batman Begins, starring Christian Bale as the young Batman...Charlie & the Chocolate Factory, featuring web darling Johnny Depp as the infamous Willy Wonka, while the Oompa Loompas from the upcoming film will be the Halloween costume of choice in 2005...City of Heroes, massive multiplayer game ...Teen Titans on the Cartoon Network and WB Kids.
Top 10 Women of 2004:
Top 10 Men of 2004:
Top 10 Bands of 2004:
Top 10 Films of 2004:
Top News Stories of 2004:
Top Fads of 2004:
Top Television Shows of 2004:
Top 10 Sports Stars of 2004:
About Lycos, Inc.
Lycos is one of the original and most widely known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive network of social media web sites that foster online communities.>Lycos has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best in class search services to provide a powerful and relevant search experience for its users.
Times change, and Lycos has changed with them, evolving into digital media power house with two major divisions
Lycos Media, is a network of easy to use community and social sites. Lycos's award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The Lycos Network of sites and services include Lycos.com, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in bringing people together to interact, conduct commerce, have fun, and experience the best the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a community spanning across 177 Countries. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S.
Ybrant Digital, services businesses, agencies, and online publishers worldwide in meeting their Digital marketing needs. Our clients include leading blue chip advertisers including MTV, Samsung, Viacom, Maruti Suzuki, Airtel, Sony, Coco Cola, Star India, Vodafone, Samsung Electronics, Lenovo, ING, British Airways, Qatar Airways, Titan, Unilever, P&G, Hyundai Motors, ICICI Bank, LIC, and ITC. We partner with top global publishers such as Facebook, Twitter, LinkedIn, MSN and Yahoo! besides proprietary media such as Lycos, Gamesville, getMedia in Latin America and several travel websites in Australia. Lycos advertising serves between 35 to 40 billion impressions every month across the Web.
Lycos employs over 500 people working out of 24 offices worldwide, including the US, Argentina, Brazil, Chile, Uruguay, Mexico, the UK, France, Germany, Italy, Ukraine, Sweden, Serbia, Israel, China, Thailand, Panama, India, Emirates, Russia and Australia, and with representatives or partners in Spain, South Africa, and The Netherlands.
Rema Sujeeth - India
US PR Department
This press release contains "forward-looking statements" - that is, statements related to future, not past, events. In this context, forward-looking statements often address our expected future business and financial performance, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "should" or "will." Forward-looking statements by their nature address matters that are, to different degrees, uncertain. For us, uncertainties arise from the behavior of financial and digital marketing industry, and fluctuations in exchange rates; from future integration of businesses; and from numerous other matters of national, regional and global scale, including those of a political, economic, business, competitive or regulatory nature. These uncertainties may cause our actual future results to be materially different from those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.