REDSAIL MEDIA ACQUIRES GETRELEVANT FROM LYCOS, EXPANDS LEAD GENERATION OFFERINGNORWALK, CT. November 17, 2006 - RedSail Media, a PRIMIS Company, today announced the acquisition of GetRelevant from LYCOS, Inc. GetRelevant, an early pioneer of internet co-registration and online lead generation, brings an extensive client base, affiliate network, and experienced team to RedSail. The move is the latest step in RedSail's rapid expansion providing 'beyond the click' performance marketing services. GetRelevant will augment RedSail's lead generation network, which helps advertisers source high quality prospects by engaging and monetizing the audiences of premier website partners. According to RedSail President, Jeff Wilkins, "GetRelevant will expand the scale of our lead generation business, providing access to new clients and website partners. Equally important, GetRelevant's management team brings extensive industry experience and insight to RedSail". Founded in June of 1999, GetRelevant was acquired by LYCOS in October, 2002. Commenting on the transaction, Dan Sullivan, Senior Vice President of LYCOS, said "LYCOS divested GetRelevant as part of our increased focus on LYCOS's strategy of becoming a leading community for high quality broadband entertainment content. With RedSail, GetRelevant can continue to grow its lead generation business, and we look forward to a close working relationship with RedSail." Founded in 2003 as CogReg 360, RedSail Media is a member of the PRIMIS Marketing Group. PRIMIS President, John Healy characterized the acquisition as "An exceptional opportunity, clearly supporting our buy and build strategy. It's a direct response to requests from PRIMIS clients who seek a more integrated, multi-channel approach to prospecting." He continued, "GetRelevant simply couldn't be more aligned with the PRIMIS business from our business and our client's perspective." The business will operate under the RedSail Media name. Terms of the purchase were not disclosed.
About RedSail MediaRedSail Media, a PRIMIS Company, is a premier provider of 'beyond-the-click' performance marketing services. The company's online lead generation network maximizes advertiser ROI, by combining premium website partners and the industry's most advanced lead generation technology. RedSail monetizes website affiliates' audiences while providing the highest standards and best practices on data protection, privacy, transparency, and user experience. RedSail Media is located at 64 Wall Street Suite 304, Norwalk, CT 06850. www.redsailmedia.com.
About PRIMIS Marketing GroupThe PRIMIS Marketing Group is an industry-leading marketing information solutions provider. Our companies represent best-in- class services and technologies in data sourcing and enhancement, modeling and analysis, data management and optimizationÂ- within one client-focused organization. Our goal is to provide multi-channel marketers with integrated solutions that generate the marketing insight needed to find, acquire, retain and expand profitable customer relationships. The PRIMIS Marketing Group is sponsored by the private equity firm, Parthenon Capital. PRIMIS Marketing Group is located at 8755 W. Higgins Rd, Ste 190, Chicago, IL 60631. Phone 773.380.9000 or visit www.primismarketing.com
About Lycos, Inc.
Lycos is one of the original and most widely known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive network of social media web sites that foster online communities.>Lycos has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best in class search services to provide a powerful and relevant search experience for its users.
Times change, and Lycos has changed with them, evolving into digital media power house with two major divisions
Lycos, is a network of easy to use community and social sites. Lycos's award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The Lycos Network of sites and services include Lycos.com, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in bringing people together to interact, conduct commerce, have fun, and experience the best the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a community spanning across 177 Countries. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S.
Lycos employs over 500 people working out of 24 offices worldwide, including the US, Argentina, Brazil, Chile, Uruguay, Mexico, the UK, France, Germany, Italy, Ukraine, Sweden, Serbia, Israel, China, Thailand, Panama, India, Emirates, Russia and Australia, and with representatives or partners in Spain, South Africa, and The Netherlands.www.lycos.com
US PR Department
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