MULTIPLIED MEDIA CORPORATION AND LYCOS, INC. ANNOUNCE AGREEMENT TO INTEGRATE LOCAL SEARCH AND PEOPLE SEARCH

Calgary, AB and Waltham, MA-January 29, 2009-Multiplied Media Corporation (TSX:V MMC), an award-winning Calgary-based provider of local search services, and Lycos, Inc. (http://www.lycos.com), a leading provider of social publishing, media and search services, are pleased to announce an agreement to integrate Multiplied Media's Poynt local search service into Lycos's WhoWhere.com (http://www.whowhere.com/) people search engine. The solutions will include online web, mobile web and mobile applications for such platforms as iPhone, Windows Mobile and BlackBerry.

The current WhoWhere.com site gives users the ability to search for people and businesses based on an address. The new WhoWhere.com, with the addition of Poynt's local search functionality and integrated mapping technology, delivers people and business search results that are location-centric, giving users the ability to locate nearby people, businesses, movies and events. Other features of the new WhoWhere.com include driving directions, business contact information, movie showtimes, movie and event ticket purchase, and a weather feed.

"Integrating our local search functionality into Lycos's WhoWhere.com is a logical step for us as it expands our reach into new, high-use audiences," says Andrew Osis, CEO, Multiplied Media. "Tapping the social aspect of local search is only in its infancy but it makes a lot of sense to us for users to be able to find businesses and entertainment near themselves and their friends."

"Multiplied's mapping solution and deep vertical content, like the movie trailer and ticket purchase functions, provide a significant value-add to the strong package we're already delivering to our users. Their easy-to-use interface is the best we have seen for this type of mobile application," said Edward Noel, General Manager of Search Products, Lycos. "The new WhoWhere.com will take users from finding people and businesses to connecting them with the people, businesses and events that are key to their day-to-day interactions."

Both Multiplied and Lycos anticipate a mid-February launch for the redesigned WhoWhere.com website, with mobile versions following thereafter.

About Lycos, Inc.

Lycos is one of the original and most widely known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive network of social media web sites that foster online communities.

Lycos has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best in class search services to provide a powerful and relevant search experience for its users.

Times change, and Lycos has changed with them, evolving into digital media power house with two major divisions

Lycos, is a network of easy to use community and social sites. Lycos's award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The Lycos Network of sites and services include Lycos.com, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in bringing people together to interact, conduct commerce, have fun, and experience the best the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a community spanning across 177 Countries. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S.

Lycos employs over 500 people working out of 24 offices worldwide, including the US, Argentina, Brazil, Chile, Uruguay, Mexico, the UK, France, Germany, Italy, Ukraine, Sweden, Serbia, Israel, China, Thailand, Panama, India, Emirates, Russia and Australia, and with representatives or partners in Spain, South Africa, and The Netherlands.

www.lycos.com

Media Contact

US PR Department
pr@lycos-inc.com

Disclaimer
This press release contains "forward-looking statements" - that is, statements related to future, not past, events. In this context, forward-looking statements often address our expected future business and financial performance, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "should" or "will." Forward-looking statements by their nature address matters that are, to different degrees, uncertain. For us, uncertainties arise from the behavior of financial and digital marketing industry, and fluctuations in exchange rates; from future integration of businesses; and from numerous other matters of national, regional and global scale, including those of a political, economic, business, competitive or regulatory nature. These uncertainties may cause our actual future results to be materially different from those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.

Date: 2009-01-29