THE LYCOS 50&trade PRESENTS ITS FIFTH ANNUAL LIST OF THE MOST POPULAR TOYS AND VIDEO GAMES FOR 2004
Poker-Related Items Top This Year's List of Most-Searched Toys; Dragonball Z: The Legacy of Goku, Hottest Video Game
SpongeBob SquarePants, Most-Searched Licensed Character
WALTHAM, Mass. - November 22, 2004 - Lycos, Inc. (www.lycos.com), a network of diverse and community-driven Internet brands and the wholly owned subsidiary of Korean Internet leader, Daum Communications Corp. (KOSDAQ: 035720), today announced its fifth annual list of the most popular toys and video games for 2004 based on The Lycos 50TM (http://50.lycos.com). The Lycos 50 is a weekly list of the most popular people, places and things users are searching for online. For a complete list of The Lycos 50 top toys and video games for 2004, go to http://50.lycos.com.
The Top 10 Most-Searched Toys reflecting search activity over the past four weeks, ending November 13, 2004:
The Top 10 Most-Searched Video Games reflecting search activity over the past four weeks, ending November 13, 2004:
"General searches for toys have gone up 255 percent over last week," said Dean Tsouvalas, writer of The Lycos 50. "But unlike previous years, the big video gaming systems are no longer the top searched toys on Lycos. This year, poker and poker-related items like poker chips, poker books and poker tables top the list. The popularity of poker gifts has been fueled by the global phenomenon of the World Poker Tour, which continues to average a 'poker millionaire a month' in its 16-tournament season."
Bratz dolls have also generated 117 percent more search activity in the past week, although still not generating as many searches as video games. If Web searches are any indication, the most popular dolls on wish lists this year will be Barbie, Bratz dolls, and American Girl dolls.
"The Bratz and American Girl Dolls rank below Barbie in search traffic, but given that many Barbie searches continue to come from adult collectors, we believe the Bratz and American Girl dolls will be the top toys for girls in 2004," Tsouvalas added. Based on search activity in July, The Lycos 50 predicted the American Girl Dolls as "one to watch" this holiday season. The American Girl Dolls rank directly below the Bratz Dolls, coming in at number 11 this year.
With the exception of Transformers, toys from the 1980's, which saw a massive resurgence in popularity last year, did not make the top 10 list this time around. Dropping in search popularity in 2004 are the Care Bears and My Little Pony. Meanwhile, SpongeBob SquarePants appears to be the most popular licensed character searched for this holiday season, making the top 10 list for the first time.
This also marks the fifth straight year that The Sims rank as one of the most-searched video games. But the big news this year is the popularity of the multi-player video games like Unreal Tournament 2004 and Star Wars Galaxies. Also making the list again are the Yu-Gi-Oh! Cards. "The cards are more popular than ever this year due to a printing error in the Dark Paladin card from the one of the bonus packs, making the cards more of a collector's item," Tsouvalas said.
The online toy and department stores seeing the most rise in search activity over the past week include Toys "R" Us, up 265 percent; Target, up 258 percent; and WAL-MART, up 25 percent.
About Lycos, Inc.
Lycos is one of the original and most widely known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive network of social media web sites that foster online communities.>Lycos has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best in class search services to provide a powerful and relevant search experience for its users.
Times change, and Lycos has changed with them, evolving into digital media power house with two major divisions
Lycos, is a network of easy to use community and social sites. Lycos's award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The Lycos Network of sites and services include Lycos.com, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in bringing people together to interact, conduct commerce, have fun, and experience the best the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a community spanning across 177 Countries. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S.
Lycos employs over 500 people working out of 24 offices worldwide, including the US, Argentina, Brazil, Chile, Uruguay, Mexico, the UK, France, Germany, Italy, Ukraine, Sweden, Serbia, Israel, China, Thailand, Panama, India, Emirates, Russia and Australia, and with representatives or partners in Spain, South Africa, and The Netherlands.www.lycos.com
US PR Department
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