LYCOS AND 24/7 REAL MEDIA AMEND AND STRENGTHEN MULTI-YEAR MEDIA SALES AND TECHNOLOGY AGREEMENTNEW YORK - December 13, 2004 - 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, and Lycos, Inc. (www.lycos.com), a leading provider of search, community and technology lifestyle destinations and a wholly owned subsidiary of Daum Communications Corp. (KOSDAQ: 035720), a leading Internet portal in Korea, today announced the amendment of a multi-year strategic agreement for 24/7 Real Media to provide media sales, ad serving and analytics technology and services for Lycos' U.S. Web properties. The amendment follows the recent purchase of Lycos by Daum Communications and continues 24/7 Real Media's sales representation of Lycos Web sites in the 24/7 Web Alliance. Lycos will also continue to use 24/7 Real Media's Open AdSystemTM technology exclusively to serve all advertising, and to enable behavioral targeting, on all Lycos U.S. Web sites in the 24/7 Web Alliance. The amendment also permits Lycos to phase-in supplemental internal sales capabilities and eliminates 24/7 Real Media's annual revenue guarantee, in favor of a minimum revenue commitment based on Lycos' actual impression delivery. David Kim, chief executive officer of Lycos, Inc., said: "Clearly, few if any companies other than 24/7 have the breadth of products and services that can address Lycos' strategic needs across our wide variety of content and user profiles. We are excited to let 24/7 do what they do best, freeing Lycos to rediscover the technology and product focus that once drove this company's rich history." David J. Moore, chairman and chief executive officer of 24/7 Real Media, said: "We are delighted that Lycos shares our vision of the future of interactive advertising, where publishers can access sales, ad serving and analytics to increase audience, revenue and profits, all via one relationship. We have high regard for Lycos' new management team, and we look forward to working with it to maximize revenues and profits for both companies."
About Lycos, Inc.
Lycos is one of the original and most widely known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive network of social media web sites that foster online communities.>Lycos has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best in class search services to provide a powerful and relevant search experience for its users.
Times change, and Lycos has changed with them, evolving into digital media power house with two major divisions
Lycos, is a network of easy to use community and social sites. Lycos's award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The Lycos Network of sites and services include Lycos.com, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in bringing people together to interact, conduct commerce, have fun, and experience the best the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a community spanning across 177 Countries. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S.
Lycos employs over 500 people working out of 24 offices worldwide, including the US, Argentina, Brazil, Chile, Uruguay, Mexico, the UK, France, Germany, Italy, Ukraine, Sweden, Serbia, Israel, China, Thailand, Panama, India, Emirates, Russia and Australia, and with representatives or partners in Spain, South Africa, and The Netherlands.www.lycos.com
US PR Department
This press release contains "forward-looking statements" - that is, statements related to future, not past, events. In this context, forward-looking statements often address our expected future business and financial performance, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "should" or "will." Forward-looking statements by their nature address matters that are, to different degrees, uncertain. For us, uncertainties arise from the behavior of financial and digital marketing industry, and fluctuations in exchange rates; from future integration of businesses; and from numerous other matters of national, regional and global scale, including those of a political, economic, business, competitive or regulatory nature. These uncertainties may cause our actual future results to be materially different from those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.