Author's Blog on Lycos Drives Upcoming Book to Number One on Amazon Advanced Sales List

WALTHAM, Mass.- March 28, 2005 - Lycos, Inc.(, a leading provider of search, community and technology lifestyle destinations and a wholly owned subsidiary of Daum Communications, Corp. (KOSDAQ: 035720), a premier Internet portal in Korea, today announced the following information from its web publishing group. Keith Thomson, author of the soon to be published novel, "Pirates of Pensacola" (St. Martin's Press, April 1, 2005), has successfully used his blog on Lycos to help catapult his upcoming book to the top of Amazon's Early Adopter list (based upon sales). Readers of Keith's blog, "Gus Openshaw's Whale-Killing Journal" (, have exhibited such interest in his new novel, that it stood at or near number one for three consecutive weeks. Only one new book bumped it: the forthcoming "Harry Potter." The success of the "Gus Openshaw" blog drove advance sales of "Pirates," and also inspired Thomson to create the official "Pirates of Pensacola" web site, and its blog, on Lycos. "Everyone from my literary agent, to the publisher at St. Martin's Press, has been totally astonished by the display of a blog's sales power," said Keith Thomson. "Blogs can be a singular sounding board for the writer, and provide a unique experience for the reader, as well as a very effective vehicle to create consumer buzz around any product." "It's very hard for a writer to get decent feedback, yet, anonymity permits bloggers to be much more open. The readers have a vested interest in being honest because they're taking part in the adventure via the main character. So when the character is doing something they don't like, they express their discontent. More often than not, they're right, and it helps me to improve the story," Thomson added. Keith Thomson's blog was one of the two most popular blogs on Lycos in 2004, based on traffic. "While many Tripod and Angelfire members on Lycos use their blogs to publicize events in their own lives, a number of educators and authors have turned to blogging as a means of sharing information and accepting feedback," said Jamie Riehle, group product manager of web publishing for Lycos. "In addition to Keith's story, we hear from teachers who use blogs to facilitate on-line student discussions, capitalizing on the interactive nature of the blog, while mothers, or moms-to-be, use blogs as a way to share information, tips and photos of their children with friends and family around the corner, or around the world." Keith Thomson and his publishers at St. Martin's Press are available for further comment. If interested, please contact Kathy O'Reilly at Lycos, 781-370-3454.

About Lycos, Inc.

Lycos is one of the original and most widely known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive network of social media web sites that foster online communities.

Lycos has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best in class search services to provide a powerful and relevant search experience for its users.

Times change, and Lycos has changed with them, evolving into digital media power house with two major divisions

Lycos, is a network of easy to use community and social sites. Lycos's award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The Lycos Network of sites and services include, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in bringing people together to interact, conduct commerce, have fun, and experience the best the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a community spanning across 177 Countries. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S.

Lycos employs over 500 people working out of 24 offices worldwide, including the US, Argentina, Brazil, Chile, Uruguay, Mexico, the UK, France, Germany, Italy, Ukraine, Sweden, Serbia, Israel, China, Thailand, Panama, India, Emirates, Russia and Australia, and with representatives or partners in Spain, South Africa, and The Netherlands.

Media Contact

US PR Department

This press release contains "forward-looking statements" - that is, statements related to future, not past, events. In this context, forward-looking statements often address our expected future business and financial performance, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "should" or "will." Forward-looking statements by their nature address matters that are, to different degrees, uncertain. For us, uncertainties arise from the behavior of financial and digital marketing industry, and fluctuations in exchange rates; from future integration of businesses; and from numerous other matters of national, regional and global scale, including those of a political, economic, business, competitive or regulatory nature. These uncertainties may cause our actual future results to be materially different from those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.

Date: 2005-03-28