LYCOS ANNOUNCES THE MOST POPULAR RESTAURANTS, RECIPES, EXERCISE AND DIET-RELATED SEARCH TERMS THIS SPRING
Low-Carb Craze Drops in Popularity
WALTHAM, Mass.- March 31, 2005 - Lycos, Inc.(www.lycos.com), a leading provider of search, community and technology lifestyle destinations and a wholly owned subsidiary of Daum Communications, Corp. (KOSDAQ: 035720), a premier Internet portal in Korea, today announced the most popular restaurants, recipes, diet and exercise-related search terms based on The Lycos 50 (http://50.lycos.com), a weekly list of the most popular people, places and things Lycos users search for every day. For a complete list of The Lycos 50 top fast food restaurant and diet-related searches, and for in-depth commentary of The Lycos 50 Daily Report, go to http://50.lycos.com. Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/.
Pizza Hut Dethrones McDonald's as Fast Food Fave;
Weight Watchers, Most Popular Diet
Yoga, Most-Searched Exercise Term;
Cookie Recipes, Biggest Hit with Web Users
The Lycos 50™ Most-Searched Fast Food Restaurants for week ending March 26, 2005:
The Lycos 50™ Top Restaurant Searches for week ending March 26, 2005:
The Lycos 50™ Top Diet-Related Searches for week ending March 26, 2005:
The Lycos 50™ Top Exercise-Related Searches for week ending March 26, 2005:
The Lycos 50™ Top Recipe Searches for week ending March 26, 2005
Notes of Interest:
Pizza Hut passes McDonald's this year as the most-searched fast food restaurant with Lycos users, generating nearly 50 percent more search activity than the "golden arches". "We noticed a drop in search activity for McDonald's over the past year, particularly after news surfaced that the company planned to focus less on super-sizing items on their menus," said Dean Tsouvalas, writer of The Lycos 50. "On the flip side, Pizza Hut searches continue to rise, so if web search activity is any indication, healthy trends in fast food are fading in popularity."
Similarly, a drop in the carbohydrate craze is also evident in this year's recipe searches. Cookie recipes are currently the most popular recipe search with web users, moving up from number 10 last year.
"Diets and diet-related terms really got off to a slow start in 2005, compared to previous years," Tsouvalas added. "We generally see searches for Weight Watchers, Atkins, South Beach and others, spike in early January as people make their New Year's resolutions to lose weight. But this year, the popular diets haven't generated enough search activity to make our weekly Lycos 50 list, and even the generic term, diet, didn't make our list until the first week of February."
While diet-related terms have dropped off in popularity, exercise terms are soaring. "The most popular activity people are turning to online, as a way to shed those winter pounds, is yoga. Yoga is three times more popular than the other hot weight loss regime - Pilates - with Bikram Yoga generating more searches than any other yoga form," Tsouvalas said.
If search activity is any indication, the next wellness craze will be Capoeira. "We started noticing searches for Capoeira last year but in the past few months, the searches have tripled. Search queries include Capoeira philosophy, capoeira music, capoeira jewelry, and capoeira classes, and even though it is far from entering The Lycos 50, Capoeira generates as much search activity as motorcycles and basketball," Tsouvalas added.
About Lycos, Inc.
Lycos is one of the original and most widely known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive network of social media web sites that foster online communities.>Lycos has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best in class search services to provide a powerful and relevant search experience for its users.
Times change, and Lycos has changed with them, evolving into digital media power house with two major divisions
Lycos, is a network of easy to use community and social sites. Lycos's award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The Lycos Network of sites and services include Lycos.com, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in bringing people together to interact, conduct commerce, have fun, and experience the best the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a community spanning across 177 Countries. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S.
Lycos employs over 500 people working out of 24 offices worldwide, including the US, Argentina, Brazil, Chile, Uruguay, Mexico, the UK, France, Germany, Italy, Ukraine, Sweden, Serbia, Israel, China, Thailand, Panama, India, Emirates, Russia and Australia, and with representatives or partners in Spain, South Africa, and The Netherlands.www.lycos.com
US PR Department
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