Lycos chooses myGeek

myGeek to Provide Private Label Advertising Management Platform for Lycos

PHOENIX - Feb. 1, 2006 - myGeek (, one of the largest keyword-targeted, site-specific advertising networks online, today announced an agreement with Lycos, Inc. to provide a private label version of myGeek's advertising management system, AdOn Direct.

myGeek's AdOn Direct will provide Lycos' advertisers with a robust platform to manage campaigns, and will give them access to myGeek's 55 million users and 3 billion searches per month. Advertisers can create and manage campaigns in the new system located at

Lycos (, a leading media destination for creators and consumers of quality content, and one of the most popular internet portals, made the decision to migrate its existing advertisers to the new myGeek service following a thorough review of AdOn Direct's features and benefits. Key features of the AdOn Direct service include:

  • Cost-Per-View keyword-targeted campaigns
  • Traffic Source Selection
  • ROI Tracking by traffic source and keyword
  • Daily start and end times
  • Daily, Monthly and Overall spending caps

"As the competitive landscape in online advertising industry continues to intensify, it is critical for publishers to offer the best solutions available to both maximize their revenue and their advertisers' ROI," said Chad Little, CEO of myGeek. "We saw an opportunity to work with Lycos that complimented their existing ad management service, and also added a cornerstone alliance to our network."

"After evaluating several companies, we consider myGeek to be an exciting, up and coming technology company, whose key features and benefits will provide significant value to our current and future advertisers," said Alfred Tolle, Chief Executive Officer, Lycos, Inc. "The overall functionality of the myGeek system, along with the addition of CPV advertising, allows our advertisers to more effectively manage their campaigns and target their respective audiences, which ultimately improves their advertising ROI."

About myGeek

myGeek is one of the largest Keyword-Targeted, Site-Specific Adverting Networks online, providing quality traffic to Advertisers on a Cost-Per-View (CPV) and Cost-Per-Click (CPC) basis. myGeek also provides innovative solutions that maximize revenues for Publishers and Agencies. myGeek's advertising solutions include AdOn Network and AdOn Direct. AdOn Network delivers quality search and Internet traffic to Advertisers from over 3 billion searches and 55 million users each month. AdOn Direct is a one-stop, client-branded ASP solution which allows Publishers and Agencies the ability to maximize their advertising revenues by creating and maintaining their own CPV and CPC advertiser accounts. Founded in 1999, myGeek is a venture-backed company, based in Phoenix, Arizona. For more information, visit

About Lycos, Inc.

Lycos is one of the original and most widely known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive network of social media web sites that foster online communities.

Lycos has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best in class search services to provide a powerful and relevant search experience for its users.

Times change, and Lycos has changed with them, evolving into digital media power house with two major divisions

Lycos, is a network of easy to use community and social sites. Lycos's award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The Lycos Network of sites and services include, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in bringing people together to interact, conduct commerce, have fun, and experience the best the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a community spanning across 177 Countries. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S.

Lycos employs over 500 people working out of 24 offices worldwide, including the US, Argentina, Brazil, Chile, Uruguay, Mexico, the UK, France, Germany, Italy, Ukraine, Sweden, Serbia, Israel, China, Thailand, Panama, India, Emirates, Russia and Australia, and with representatives or partners in Spain, South Africa, and The Netherlands.

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This press release contains "forward-looking statements" - that is, statements related to future, not past, events. In this context, forward-looking statements often address our expected future business and financial performance, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "should" or "will." Forward-looking statements by their nature address matters that are, to different degrees, uncertain. For us, uncertainties arise from the behavior of financial and digital marketing industry, and fluctuations in exchange rates; from future integration of businesses; and from numerous other matters of national, regional and global scale, including those of a political, economic, business, competitive or regulatory nature. These uncertainties may cause our actual future results to be materially different from those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.

Date: 2006-02-01