LYCOS ANNOUNCES THE MOST POPULAR VALENTINE'S DAY AND LOVE- RELATED SEARCH TERMS OF 2006
Valentine's Day Gift Baskets and Love Poems Top List Searches for Romantic Gifts for Him Outnumber Gifts for Her, for Second Straight Year Britney Spears and Kevin Federline, Most-Searched Couple, with Web Users
WALTHAM, Mass. - February 10, 2006 - Lycos, Inc.(www.lycos.com), a leading media destination for creators and consumers of quality content, today announced the most popular Valentine's Day-related searches based on The Lycos 50 (http://50.lycos.com), a weekly list of the most popular people, places and things Lycos users search for every day. For a complete list of The Lycos 50 top Valentine's Day searches of 2006, and for in-depth commentary of The Lycos 50 Daily Report, go to http://50.lycos.com. Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/.
|The Lycos 50TM Top 10 Valentine's Day Search Terms for 2006:|
|1)||Valentine's Day Gift Baskets||6)||Valentine Lingerie|
|2)||Valentine's Day Gifts for Him||7)||Valentine Verses|
|3)||Valentine's Clip Art||8)||Valentine's Day Customs|
|4)||Valentine Cakes||9)||Valentine Candy|
|5)||Valentine Poems||10)||Valentine's Day Cards|
|The Lycos 50TM Top Love-Related Search Terms of 2006:|
|1)||Love Poems||6)||Love Letters|
|2)||Love Quotes||7)||Love Stories|
|3)||Love Songs||8)||Love Horoscopes|
|4)||Love Spells||9)||Love Song Lyrics|
|5)||Love Calculator||10)||Loopy Love.com|
|The Lycos 50TM Most-Searched Couples:|
|1)||Britney Spears/Kevin Federline||6)||Jennifer Lopez/Marc Anthony|
|2)||Eminem/Kim Mathers||7)||Angelina Jolie/Brad Pitt|
|3)||Zac Efron/Vanessa Anne Hudgens||8)||Madonna/Guy Ritchie|
|4)||Anna Kournikova/Enrique Iglesias||9)||Bow-Wow/Ciara|
|5)||Beyonce Knowles/Jay-Z||10)||Sienna Miller/Jude Law|
Notes of Interest:
Valentine's Day searches have increased 564 percent over the past week. This year, searches for Valentine's Day began to spike during the week of Jan. 9, three weeks earlier than in previous years.
"If web search activity is any indication, expect to see a big drop-off in animated Valentine's Day e-cards arriving in an email box near you," said Dean Tsouvalas, writer of The Lycos 50. "Last year, Valentine's e-cards were the number one most popular Valentine's-related search with Lycos users, while this year, they dropped 175 percent, falling completely off our top 10 list."
The most-searched Valentine's Day search query for 2006 was Valentine's Day gift baskets, while flowers topped the list this year, as the most popular Valentine's Day gift, generating four times more search activity than chocolate, and twice as popular as jewelry. "People also seem to be getting more creative in sending flowers to their special Valentine this year," Tsouvalas continued. "Search queries for sending flowers online jumped 401 percent over the past three weeks. We also saw a huge increase in searches for flower seeds and flower bulbs in association with Valentine's Day."
Meanwhile, searches for gifts for him dominate searches for gifts for her again this year, generating 50 times more search activity. The most popular Valentine's Day gifts for him include searches for: watches, jewelry, cologne, poker toys and golf items.
And when it comes to love, searches for love poems outnumber all other love-related searches nearly three to one. "We can't be sure if it's the love poems pushing Britney and Kevin to the top of our Valentine's Day list this year as the most-searched couple, or the never-ending tabloid headlines, but Mr. and Mrs. Britney Spears continue to rock the online world in search popularity," Tsouvalas added. "Britney and Kevin generate four times more search activity than the next most-searched couple, Eminem and Kim Mathers."
About Lycos, Inc.
Lycos is one of the original and most widely known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive network of social media web sites that foster online communities.>Lycos has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best in class search services to provide a powerful and relevant search experience for its users.
Times change, and Lycos has changed with them, evolving into digital media power house with two major divisions
Lycos, is a network of easy to use community and social sites. Lycos's award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The Lycos Network of sites and services include Lycos.com, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in bringing people together to interact, conduct commerce, have fun, and experience the best the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a community spanning across 177 Countries. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S.
Lycos employs over 500 people working out of 24 offices worldwide, including the US, Argentina, Brazil, Chile, Uruguay, Mexico, the UK, France, Germany, Italy, Ukraine, Sweden, Serbia, Israel, China, Thailand, Panama, India, Emirates, Russia and Australia, and with representatives or partners in Spain, South Africa, and The Netherlands.www.lycos.com
US PR Department
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