LYCOS ANNOUNCES THE MOST POPULAR INTERNET SEARCH TERMS OF 2008
"Poker" Draws Winning Hand Over "Paris Hilton," Topping Lycos Year-End List For 3rd Consecutive Year
U.S. Economic Crisis Surpasses Presidential Election as Most-Searched News Event of 2008; "The Dark Knight" Tops Film Searches
Sarah Palin, More Popular than Britney Spears in 2008; Jonas Brothers, Hottest Band with Web Users
Perez Hilton, Most Popular Blog Site
WALTHAM, Mass.- December 10, 2008 - Lycos Inc. (www.lycos.com), a leading provider of social publishing, media and search services, today announced its 9th annual list of top 50 search terms for the year 2008, based on the Lycos 50™, a weekly list of the most popular people, places and things Lycos users search for every day. The Lycos 50 Top Search Terms of 2008 list is based on Lycos user searches from Jan. 1, 2008 through Dec. 1, 2008. For a complete list of the Lycos 50 Top Search Terms of 2008 and for in-depth text of the Lycos 50 Daily Report, go to http://50.lycos.com. Readers of the Lycos 50 can also share their thoughts on this year's list on the Lycos 50 Blog located at The Lycos 50 Blog or follow the Lycos 50 on Twitter.The Lycos 50 Top 10 Search Terms for 2008 are:
- 1) Poker 6) Britney Spears
2) Paris Hilton 7) Clay Aiken
3) YouTube 8) Pamela Anderson
4) Golf 9) Facebook
5) Sarah Palin 10) Holly Madison
For the third year running, Poker draws the top spot, generating more search activity with Lycos users in 2008 than any other search term. The continued success of the World Poker Tour and year-round televised celebrity poker tournaments pushed online interest in Poker slightly ahead of Paris Hilton, generating only five percent more search activity than the celebrity heiress. While Hilton jumps ahead of comeback queen Britney Spears in 2008, it was Alaska Gov. Sarah Palin who literally came out of nowhere to overtake Spears, Pamela Anderson and Hugh Hefner's former main squeeze and "House Bunny" Holly Madison, making Palin the second most popular woman with web users in 2008, despite the fact that she didn't appear on the search radar until August. Web users' fascination with Palin also pushed online interest in actress Tina Fey to an all-time high, pushing Fey ahead of Lindsay Lohan and Angelina Jolie in search popularity in 2008. Also making first-ever appearances on the top 10 list of the web's most wanted women this year are TV reality star Kim Kardashian and actress Jessica Alba.
YouTube tripled in online popularity over the past year, jumping to number three in 2008, while Facebook was also a big winner, making the list of top 10 overall search terms of 2008, rising 500 percent in search popularity compared to this time last year. Craigslist also saw a 900 percent bump in search activity in 2008, driving three times more search interest than eBay. But it was MySpace that took a nose dive in 2008, dropping off the search meter, falling out of the top 50 search terms, with search interest down 800 percent compared to 2007. And from the blogosphere, gossip guru Perez Hilton reigns supreme, bumping TMZ.com from the top spot, generating more searches than all other blog sites with Lycos users in 2008. The Presidential Election helped propel searches for the second and third most popular blogs in 2008, the Drudge Report and the Huffington Post, respectively.
In the television world, "Dancing with the Stars" may be tops with TV viewers, but it was "Star Trek Enterprise" that took the trophy with web users, bumping DWTS to number two in 2008, and driving nearly three times more online interest than the number three most popular show, "Family Guy." "American Idol" falls to number five in 2008, behind newcomer "Greek." And just missing the top 10 this year was "Saturday Night Live," driven in part by the now infamous clips of "SNL" parodies featuring Tina Fey and Amy Poehler, portraying Sarah Palin and Hillary Clinton. TV shows scoring big hits in 2007 like "Heroes" and "Entourage," failed to make this year's list while popular animated series like "Family Guy" and "The Simpsons" saw a resurgence in popularity in 2008, making the top 10 TV list.
From the small screen to the big screen, "The Dark Knight" is the top film of 2008 with Lycos users, due in part to the untimely death of one of the film's leading stars, Heath Ledger, who portrayed the role of the Joker. "Iron Man," "Cloverfield" and "Twilight" racked up big box office numbers and web users followed in suit, while the highly anticipated "Indiana Jones 4" landed in this year's top five most popular films of 2008. Disney's "Camp Rock," featuring pop music heartthrobs the Jonas Bothers - this year's most-searched band with web users - and "High School Musical 3" round out the most popular films based on web searches over the past year. However, when it comes to leading men online, film stars can't compare to singer Clay Aiken who takes home top honors as the most-searched man in 2008 for the 3rd consecutive year, driven by headlines of Aiken coming out publicly about his sexuality, and being a new Dad.
For the first time since the 2000 Presidential Election, two politicians make the list of top men in 2008, including President-Elect Barack Obama, and former GOP candidate John McCain, while the death of two of Hollywood's most popular actors propelled search activity for both Heath Ledger and Paul Newman. From the music world, Tupac Shakur and 50 Cent reemerge on this year's list after fading in 2007, while Travis Barker makes a first-ever appearance on the list of Top Men in 2008 after surviving a deadly plane crash. And reappearing in 2008 after falling off the list in 2007 is Howard Stern, who, despite seeing a continued decline in his Sirius Satellite ratings, managed to keep himself in the headlines, marrying long-time girlfriend Beth Ostrosky.
The biggest news story of 2008, based on web search activity, was the collapse and bailout of the U.S. Economy, driven by searches for economic-related terms including bankruptcy, credit cards, Lehman Brothers, Bank of America, Washington Mutual, Bailout, 401k's and retirement planning. The state of the U.S. Economy also led to an increase in searches for one of 2008's most-searched fads, DIY home improvement, featuring a 600 percent increase in search activity for both Home Depot and Lowe's. The economy may also be responsible for a large increase in search queries for medical treatments for depression and sleeping aids, both up 500 percent in online interest in 2008.
Just behind the US Economy, the second most popular news story of 2008 was the Presidential Election, driven by a frenzy in search queries for election-related terms ranging from Sarah Palin to Joe the Plumber. Election '08 also sparked search interest in TV news organizations for the first time since the Sept. 11 terrorist attacks, led by CNN, which generated nearly three times more online interest than MSNBC, Fox News and ABC News. Based on web search activity, it also appears web users were more interested in the Eliot Spitzer Scandal and the tragic death of Jennifer Hudson's family members, than the devastating hurricanes and earthquakes which occurred in 2008. The War in Iraq, however, did reappear on the Top 10 list of most-searched news events in 2008, making the list for the first time since 2004.
Finally, from the wide web world of sports, Olympic gold medal record-breaking swimmer and endorsement king Michael Phelps makes a first-ever appearance on the top sports list in 2008, along with Boston Celtics star and NBA playoff most valuable player Paul Pierce. Former Boston Red Sox slugger Manny Ramirez also jumps into the spotlight online due in part to the very public drama surrounding his mid-season trade to the Los Angeles Dodgers, while New England Patriots QB pretty boy Tom Brady continues to rack up points online following his season-ending injury suffered in the opening quarter of the Patriots' first game vs. the Kansas City Chiefs.Top 10 Women of 2008:
- 1) Paris Hilton 6) Kim Kardashian
2) Sarah Palin 7) Tina Fey
3) Britney Spears 8) Lindsay Lohan
4) Pamela Anderson 9) Angelina Jolie
5) Holly Madison 10) Jessica Alba
- 1) Clay Aiken 6) Tupac Shakur
2) Barack Obama 7) Johnny Depp
3) Heath Ledger 8) Howard Stern
4) Paul Newman 9) Travis Barker
5) John McCain 10) 50 Cent
- 1) The Dark Knight 6) Sex and the City Movie
2) Iron Man 7) James Bond Quantum of Solace
3) Cloverfield 8) 21 The Movie
4) Twilight 9) Camp Rock
5) Indiana Jones 4 10) High School Musical 3
- 1) Economic Collapse/Bailout 6) Jennifer Hudson Family Murder
2) Presidential Election '08 7) Eliot Spitzer Scandal
3) Death of Heath Ledger 8) Travis Barker Plane Crash
4) Clay Aiken Comes Out/Becomes Dad 9) Sichuan Earthquake
5) Death of Paul Newman 10) War in Iraq
- 1) Poker 6) Weight Watchers
2) YouTube 7) Craigslist
3) Facebook 8) RuneScape
4) DIY Home Improvement 9) Webkinz
5) Digital TV 10) The Sims
- 1) Star Trek Enterprise 6) The Simpsons
2) Dancing with the Stars 7) Big Brother
3) Family Guy 8) The Office
4) Greek 9) Hannah Montana
5) American Idol 10) The Biggest Loser
- 1) Jonas Brothers 6) Pink Floyd
2) The Beatles 7) 'N Sync
3) Metallica 8) Backstreet Boys
4) Slipknot 9 ) Rolling Stones
5) Linkin Park 10) Pussycat Dolls
- 1) Anna Kournikova 6) Tom Brady
2) Danica Patrick 7) Manny Ramirez
3) Maria Sharapova 8) David Beckham
4) Michael Phelps 9) Tiger Woods
5) Serena Williams 10) Paul Pierce
- 1) Perez Hilton
2) Drudge Report
3) Huffington Post
About Lycos, Inc.
Lycos is one of the original and most widely known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive network of social media web sites that foster online communities.>Lycos has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best in class search services to provide a powerful and relevant search experience for its users.
Times change, and Lycos has changed with them, evolving into digital media power house with two major divisions
Lycos, is a network of easy to use community and social sites. Lycos's award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The Lycos Network of sites and services include Lycos.com, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in bringing people together to interact, conduct commerce, have fun, and experience the best the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a community spanning across 177 Countries. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S.
Lycos employs over 500 people working out of 24 offices worldwide, including the US, Argentina, Brazil, Chile, Uruguay, Mexico, the UK, France, Germany, Italy, Ukraine, Sweden, Serbia, Israel, China, Thailand, Panama, India, Emirates, Russia and Australia, and with representatives or partners in Spain, South Africa, and The Netherlands.www.lycos.com
US PR Department
This press release contains "forward-looking statements" - that is, statements related to future, not past, events. In this context, forward-looking statements often address our expected future business and financial performance, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "should" or "will." Forward-looking statements by their nature address matters that are, to different degrees, uncertain. For us, uncertainties arise from the behavior of financial and digital marketing industry, and fluctuations in exchange rates; from future integration of businesses; and from numerous other matters of national, regional and global scale, including those of a political, economic, business, competitive or regulatory nature. These uncertainties may cause our actual future results to be materially different from those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.