Lycos Teams with Click Forensics to Improve Pay Per Click Traffic Quality

SAN FRANCISCO - April 16, 2008 - At the ad:tech 2008 conference, Click Forensics™, Inc., the leading provider of traffic quality management solutions, today announced that Lycos, Inc. (www.lycos.com) is the latest top online property to team with Click Forensics to improve Pay Per Click (PPC) traffic quality for search marketers. As part of the agreement, Lycos is using Click Forensics for Publishers to filter out poor quality PPC traffic before it affects client ad campaigns, resulting in better overall traffic quality for advertisers running campaigns in the Lycos social publishing, media and search services offerings.

"Because Click Forensics has access to critical PPC traffic data that search engines don't, its solutions enable us to maintain the highest quality of the search traffic we send to our advertisers and partners," said Ed Noel, General Manager of Search Products for Lycos, Inc.

In addition to filtering out low quality traffic in real-time, Click Forensics for Publishers delivers regular updates on new sites and sources perpetrating click fraud or those sending bad traffic to clients and members. The service is similar to a spam filter that receives regular updates on sources of spam and phishing schemes.

"Lycos is one of the oldest and most widely-known Internet brands in the world, reaching 10 percent of the global population with more than 65 million unique visitors," said Tom Cuthbert, president of Click Forensics. "They understand advertisers will no longer tolerate low quality traffic or click fraud often missed by search engines, ad networks and online publishers. By teaming with us, Lycos is taking a leadership role to proactively block low quality traffic before it affects client campaigns."

Using patent-pending analytics and live campaign data from the Click Fraud Network™, Click Forensics for Publishers identifies sources of click fraud and poor quality traffic. Information is updated in real-time as data is continuously gathered from live campaigns tracked across various search engines, content networks and publisher sites from the advertisers. Specific data tailored to the needs of the individual publisher or ad network is then provided via an API so intelligent filtering decisions can be made.

For more information on Click Forensics, visit www.clickforensics.com.

About Click Forensics, Inc.

Click Forensics is the leading provider of PPC traffic quality management and click fraud prevention solutions that help online advertisers and publishers stop click fraud and improve search marketing campaigns. The company also publishes the Click Fraud Index™, the top independent source of industry click fraud data. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures and Shasta Ventures. More information on Click Forensics and its offerings is available at www.ClickForensics.com.

Click Forensics, Click Fraud Index and Click Fraud Network are trademarks of Click Forensics, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

Media Contacts:
Karl Scholz
For Click Forensics
karl.scholz@clickforensics.com
(512) 493-0909

About Lycos, Inc.

Lycos, Inc. operates search and technology web sites that foster online communities, including the new Lycos Cinema community, bringing people together one flick at a time. Other Lycos products and sites include Lycos.com,Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail, WhoWhere.com, and The Lycos 50™. Lycos, Inc. (www.lycos.com) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, www.daum.net

###

©2008 Lycos, Inc. Lycos® is a registered trademark of Lycos, Inc. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.

Edward Noel
Vice President of Search, Sales and Business Development
LYCOS, Inc.
100 Fifth Avenue
Waltham, MA 02451
phone: 781-370-2852
edward.noel@lycos-inc.com