WALTHAM, Mass.- Jan. 13, 2009 - Lycos, Inc. (www.lycos.com), a leading provider of social publishing, media and search services, today announced an exclusive Lycos Cinema chat with James Rotondi, a.k.a. Roto, lead singer of The Bad Eliots, featuring the band's hot new music video "Cat's Meow." The catchy, utterly ubiquitous track "Cat's Meow (Give it to me Now)" is best known as Snapple's AntiOxidant Water signature song, which made its debut in a national TV spot, transforming The Bad Eliots from a relatively unknown Gotham quartet to a buzzing national indie rock band.
The exclusive chat also features Lycos Cinema's first Watch, Chat & Win Sweepstakes, giving 10 chat participants a chance to win an iPod Touch and other prizes. Beginning today, users can RSVP to the live chat with Roto, on Thursday, Jan. 15 beginning at 9pm ET/6pm PT and enter the iPod Touch Sweepstakes immediately following the chat.
When the Snapple commercial featuring the song "Cat's Meow" first aired in early 2008, the song was downloaded by thousands of fans, propelling The Bad Eliots into the national spotlight. The official video for the full-length "Cat's Meow" song was created by the band in a show of appreciation to many fans who wanted to know more about the band. The video, shot live by director Tim Wilson (Go Robot) on a New York City subway train, features band members as pixilated internet people.
"Normally, a band is born, and then gets plucked to do something like this. In our case, creating the Snapple song helped give birth to the band," lead singer Roto said. "When Snapple approached us, our attitude was very much, 'hey, let's throw it against the wall and see what sticks,' which I actually think gave our song a certain levity and irreverence it might not have had otherwise," Roto added.
Roto's voice has appeared in spots for Quaker Oats, Olympus, and SpaghettiO's, and his guitar playing can be heard on the last two seasons of the ABC hit drama "Dirty Sexy Money."
"Lycos Cinema is the only platform to offer social interaction around video content, giving fans the unique opportunity of direct personal engagement with music artists, directors and other talent," said Chuck Ball, Chief Marketing and Product Innovation Officer for Lycos, Inc. "Our patent-pending Lycos Cinema technology has allowed us to perfect the online viewing party experience, so now fans of The Bad Eliots can watch a synchronized screening of the band's video and chat live with the talent and other fans while watching."
Lycos Cinema (http://cinema.lycos.com) is the web's first interactive, social video viewing experience, and the only community to offer a SimulStream social viewing platform for both free and VOD rentals, giving film and TV fans a community to socialize in real-time while watching the same program synchronously with anyone, anywhere at anytime.
Lycos, Inc. operates search and technology web sites that foster online communities, including the new Lycos Cinema community, bringing people together one flick at a time. Other Lycos products and sites include Lycos.com,Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail, WhoWhere.com, and The Lycos 50™. Lycos, Inc. (www.lycos.com) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, www.daum.net
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©2008 Lycos, Inc. Lycos® is a registered trademark of Lycos, Inc. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.
Edward Noel
Vice President of Search, Sales and Business Development
LYCOS, Inc.
100 Fifth Avenue
Waltham, MA 02451
phone: 781-370-2852
edward.noel@lycos-inc.com
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