NEW PLANETS DISCOVERED ON LYCOS, Revolutionary Interactive Platform Redefines Personal Expression
Imported Daum Product Gives U.S. Audience New Ways of Interacting with Traditional MediaWALTHAM, Mass.-Oct. 4, 2005 - Lycos, Inc.(www.lycos.com), a media content destination for creators and consumers of quality content, today announced the beta launch of Planet, a never-before-seen interaction platform now available to the millions of Lycos users. Located at http://planet.lycos.com, Planet is the first imported product from Lycos' parent company, Daum Communications of Korea, which has been adapted to fit the U.S. audience. The U.S. version of Planet is being launched on Lycos to the Angelfire audience of teens and young adults. Planet is the first product launch to support Lycos' new strategy as a destination platform for content creators and content consumers, driven by user-generated content. "Lycos has the largest audience of teens and 'tweens on the web with our Angelfire site, so it made sense for us to first introduce Planet to our Angelfire members," said Brian Kalinowski, Chief Operating Officer for Lycos. "During the soft launch, the Angelfire members quickly embraced the product and provided valuable feedback on featured enhancements." Unlike social networking sites and static homepages, Planet is much more about social interaction and personal expression, providing a shared interactive multimedia experience. Planet is the first interactive multimedia tool of its kind to bring together unlimited photos, blogs, slideshows, animation, special effects and more. With Planet, anyone can build their own personal robust mini site and mini homepage-or planet-without any HTML experience. One of the unique features that separates Planet from social networking sites is the MyTV Player, allowing users to create special-effects digital photo content. MyTV lets users create animated slide shows with swipes, fades, rotates and spins, as well as animated captions and more. With MyTV's simple yet robust editing tools, even web novices can create engaging personalized content. Additionally, the player does not require a download, so visitors can enjoy these slideshows without the hassle of an install. Over the next two weeks, users will also be able to add music to their MyTV Player on Planet. Also unique to Planet is the never-before-seen Buddy Map feature. When users create a planet, this innovative technology automatically arranges pictures representing a user's closest buddies, or those they interact with most, nearest to them on the page. This is unlike other networking sites, where buddies are often randomly listed, appear in alpha order, or are arranged by birth date. Over the next two weeks, Lycos will continue to roll out additional Planet functionality including music, search and nickname features.
About Lycos, Inc.
Lycos is one of the original and most widely known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive network of social media web sites that foster online communities.>Lycos has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best in class search services to provide a powerful and relevant search experience for its users.
Times change, and Lycos has changed with them, evolving into digital media power house with two major divisions
Lycos, is a network of easy to use community and social sites. Lycos's award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The Lycos Network of sites and services include Lycos.com, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in bringing people together to interact, conduct commerce, have fun, and experience the best the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a community spanning across 177 Countries. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S.
Lycos employs over 500 people working out of 24 offices worldwide, including the US, Argentina, Brazil, Chile, Uruguay, Mexico, the UK, France, Germany, Italy, Ukraine, Sweden, Serbia, Israel, China, Thailand, Panama, India, Emirates, Russia and Australia, and with representatives or partners in Spain, South Africa, and The Netherlands.www.lycos.com
US PR Department
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