NEW LIFE DISCOVERED IN LYCOS CANADA, Pioneer publisher Redefines the Canadian Perspective Online
Respected Brand Gives Canadian Audience Local Approach to the commercial InternetMONTREAL, Canada and WALTHAM, Mass. - December 8, 2005 - Lycos, Inc., a media destination for creators and consumers of quality content, and Smart Media Works Inc., a Canadian start-up and online publishing company, today announced the launch of the new Lycos® Canada web portal, now available at www.lycos.ca. With a loyal audience of 4.6 million, approximately one in four Canadians use Lycos' web based tools and services to entertain, inform, and communicate daily. The new Lycos Canada will adopt a focus on local life including never-before-seen community-driven content published across 35 vertical channels. Smart Media Works will be operating Lycos Canada, combining the new and innovative technologies of Lycos, Inc., its parent company Daum Communications of South Korea, and strategic partnerships with leading Canadian organizations within the media, entertainment and academic sectors. "Celebrating our 10th anniversary, Lycos is one of the true survivors of the internet boom and bust, and we now have a great opportunity to reintroduce ourselves to the market," said Alfred Tolle, Chief Executive Officer of Lycos, Inc. "The Lycos brand continues to resonate with millions of web users all over the world. With the strong backing of our parent company, my goal is to now focus on our assets and to reinvigorate the Lycos brand." Unlike other portals and destination sites in Canada, Lycos.ca is much more about local audiences and community interaction. Individual homepages customized for all major Canadian cities complete with local news, sports, weather, special events and people, are a prominent feature on the new Lycos Canada. Another example of the innovative features that separate Lycos from other portals and destination sites is its affiliation with the Missing Children's Network. The new Lycos Canada portal will publish an image and description of a missing child to a target community anywhere in Canada within minutes of the initial report. This is the first geo-targeting missing child service of its kind in Canada intended to deliver critical information that reinforces the importance of local audiences and makes the commercial Internet more productive. "Lycos Canada is about local life," said Andrew Morgan, President of Smart Media Works. "Our mission is to make everyday life on the Internet more relevant, useful and practical for our audience. Injecting local influence on a global brand is what makes Lycos unique and creates an exciting new entry into the Canadian media market." Over the next few months, Lycos Canada will continue to roll-out useful tools and services that focus on local audiences and their communities.
About Lycos, Inc.
Lycos is one of the original and most widely known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive network of social media web sites that foster online communities.>Lycos has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best in class search services to provide a powerful and relevant search experience for its users.
Times change, and Lycos has changed with them, evolving into digital media power house with two major divisions
Lycos, is a network of easy to use community and social sites. Lycos's award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The Lycos Network of sites and services include Lycos.com, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in bringing people together to interact, conduct commerce, have fun, and experience the best the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a community spanning across 177 Countries. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S.
Lycos employs over 500 people working out of 24 offices worldwide, including the US, Argentina, Brazil, Chile, Uruguay, Mexico, the UK, France, Germany, Italy, Ukraine, Sweden, Serbia, Israel, China, Thailand, Panama, India, Emirates, Russia and Australia, and with representatives or partners in Spain, South Africa, and The Netherlands.www.lycos.com
US PR Department
This press release contains "forward-looking statements" - that is, statements related to future, not past, events. In this context, forward-looking statements often address our expected future business and financial performance, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "should" or "will." Forward-looking statements by their nature address matters that are, to different degrees, uncertain. For us, uncertainties arise from the behavior of financial and digital marketing industry, and fluctuations in exchange rates; from future integration of businesses; and from numerous other matters of national, regional and global scale, including those of a political, economic, business, competitive or regulatory nature. These uncertainties may cause our actual future results to be materially different from those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.