Oodle Announces Partnerships with Lycos and Backpage
Oodle Launches Partner Network With Charter PartnersSAN MATEO, Calif., March 7, 2006 - Oodle&trade, the search engine for local classifieds, announced today that Lycos and Backpage are charter members of the new Oodle Partner Network. Oodle, with more than 10 million classified listings from thousands of sources, is the nation's largest index of classified advertising.
The Oodle Partner NetworkOodle is working with partners to incorporate its search experience into their respective sites - from local newspapers to Internet portals - using a newly released application programming interface (API). When consumers visit classifieds sites, they simply want to find what they are looking for. As a member of the Oodle Partner Network, partners can display results from Oodle's search index delivered through the Oodle API. Classifieds publishers can then both highlight their inventory of listings as well as give their users the option to see what's available on other local sites. Publishers in Oodle's index benefit by receiving increased exposure. When a consumer sees results from Oodle on a partner site, the results link directly to the publisher. "By broadening the base of our search platform, classifieds publishers in our index can receive even more qualified traffic through Oodle," said Craig Donato, co-founder and CEO of Oodle.
Lycos and Backpage are Charter PartnersOodle search results are being incorporated into Lycos' new classified marketplace, which launched this week and is located at lycos.oodle.com. Lycos, a leading portal destination for consumers and creators of quality content, operates a broad range of popular sites including Lycos.com, Angelfire.com, Hotbot.com, Tripod.com and Wired.com. "We're excited about the launch of our Lycos classifieds," said Brian Kalinowski, chief operating officer of Lycos, Inc. "Not only can our users post classified listings for free, but by partnering with Oodle they quickly identify the most relevant listings, whether they were published on our site or elsewhere." Oodle results are also being added to Backpage.com, a group of free community classified sites operated by local media outlets including newspapers, radio and television stations in 40 metro areas. This week results were introduced in Houston, Denver, Los Angeles, Cleveland, Tucson, Boston and San Antonio. "We're excited to include Oodle's results in our local marketplaces," said Carl Ferrer vice president of Backpage. "If our users can't first find it on Backpage, we're happy to direct them to other resources where they can find what they're looking for."
About Oodle, Inc.Oodle, Inc. is a search engine for local classified listings. Oodle's mission is to provide consumers with online tools that make it easier to buy, sell and give locally. Launched in April of 2005, Oodle (www.oodle.com) now covers over 100 metropolitan areas in the US. For more information, please visit http://www.oodle.com. To be included in the Oodle index or learn more about the Oodle Partner Network and the Oodle API, please contact email@example.com.
About BackpageBackpage.com was founded in 2004 by Village Voice Media, an award-winning group of alternative weekly newspapers. In two years, the free site's popularity has fueled its expansion into 40 major American markets and provides online classified sites for various local media outlets including newspapers, radio stations, and television stations. For more information, go to Backpage.com or email Carl.Ferrer@backpage.com.
About Lycos, Inc.
Lycos is one of the original and most widely known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive network of social media web sites that foster online communities.>Lycos has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best in class search services to provide a powerful and relevant search experience for its users.
Times change, and Lycos has changed with them, evolving into digital media power house with two major divisions
Lycos, is a network of easy to use community and social sites. Lycos's award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The Lycos Network of sites and services include Lycos.com, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in bringing people together to interact, conduct commerce, have fun, and experience the best the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a community spanning across 177 Countries. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S.
Lycos employs over 500 people working out of 24 offices worldwide, including the US, Argentina, Brazil, Chile, Uruguay, Mexico, the UK, France, Germany, Italy, Ukraine, Sweden, Serbia, Israel, China, Thailand, Panama, India, Emirates, Russia and Australia, and with representatives or partners in Spain, South Africa, and The Netherlands.www.lycos.com
US PR Department
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