Wired News to Manage and Monetize Feeds with FeedBurner
Award-winning Lycos property uncovers new revenue opportunity with feed advertisingChicago, IL . May 16, 2006 - Lycos, Inc. (www.lycos.com), a leading media destination for creators and consumers of quality content, has implemented FeedBurner services across the feeds at Wired News (www.wired.com), its award-winning online news site. FeedBurner will provide a full range of feed management services as well as a platform for advertising via the FeedBurner Ad Network. "Wired News has offered RSS feeds for several years and we have maintained a focused commitment to provide original and timely content to our feed subscribers," said Alfred Tolle, CEO of Lycos, Inc. "The subscriber statistics we receive from FeedBurner provide us with essential insight to make these feeds part of our overall content strategy. We can now gather key demographics and forecast advertising inventory for an entirely new marketing channel that is already generating revenue." Wired News offers a range of feeds on its Web site including the ability to subscribe to top headlines and feeds for its new blog network that encourages a dialogue between Wired writers and readers. Wired.com has also implemented FeedBurner's FeedFlare service that encourages additional subscriber participation by means of tagging, sharing and tracking related feed activity. "With the implementation of FeedBurner's feed management services, Wired.com can now aggregate its audience of feed subscribers in a meaningful way," said Rick Klau, Vice President of Business Development at FeedBurner. "By leveraging the full breadth of Web services available through FeedBurner's open platform, Wired News gives feed subscribers a richer experience and visibility about how the full online community is responding and interacting with its content. By incorporating feeds into their overall content and marketing strategy, Wired News is gathering market intelligence that is translating into real revenue." Wired News' newly optimized feeds are available now via the company's Web site at http://www.wired.com. To reach the subscribers of technology feeds with targeted advertising, contact FeedBurner's Advertising team. To learn more about FeedBurner feed management services, contact FeedBurner's Business Development team.
About FeedBurnerFeedBurner's advanced feed management technology delivers subscription services for nearly 200,000 publishers large and small to grow their reach, measure their audience and monetize their content. Founded in 2003, FeedBurner enables bloggers, podcasters and commercial publishers such as Reuters, USA TODAY and Newsweek to reach 13 million subscribers in more than 190 countries. The company also operates the largest advertising network for feeds, reaching eight million subscribers across twelve advertising channels. FeedBurner is a privately held company headquartered in Chicago. For more information about FeedBurner and feed management, please visit http://www.feedburner.com.
About Lycos, Inc.
Lycos is one of the original and most widely known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive network of social media web sites that foster online communities.>Lycos has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best in class search services to provide a powerful and relevant search experience for its users.
Times change, and Lycos has changed with them, evolving into digital media power house with two major divisions
Lycos, is a network of easy to use community and social sites. Lycos's award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The Lycos Network of sites and services include Lycos.com, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in bringing people together to interact, conduct commerce, have fun, and experience the best the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a community spanning across 177 Countries. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S.
Lycos employs over 500 people working out of 24 offices worldwide, including the US, Argentina, Brazil, Chile, Uruguay, Mexico, the UK, France, Germany, Italy, Ukraine, Sweden, Serbia, Israel, China, Thailand, Panama, India, Emirates, Russia and Australia, and with representatives or partners in Spain, South Africa, and The Netherlands.www.lycos.com
US PR Department
This press release contains "forward-looking statements" - that is, statements related to future, not past, events. In this context, forward-looking statements often address our expected future business and financial performance, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "should" or "will." Forward-looking statements by their nature address matters that are, to different degrees, uncertain. For us, uncertainties arise from the behavior of financial and digital marketing industry, and fluctuations in exchange rates; from future integration of businesses; and from numerous other matters of national, regional and global scale, including those of a political, economic, business, competitive or regulatory nature. These uncertainties may cause our actual future results to be materially different from those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.