HOWARD STERN, MOST POPULAR TALK RADIO PERSONALITY WITH WEB USERS FOR 6TH CONSECUTIVE YEAR
LYCOS Presents the Top 20 Most Popular Talk Radio Hosts of 2006, Based on Web Search Activity
Adam Carolla, Don Imus, Biggest Jumps; Bill O'Reilly, David Lee Roth, Biggest Drops
New Personalities Resonate online, Making First-Ever Appearances on List
WALTHAM, Mass. - October 11, 2006 - LYCOS, Inc. (www.lycos.com), a leading entertainment destination for creators and consumers of quality content, and blinkx, the smartest and largest video search engine on the web, , today announced its sixth annual list of the most popular talk radio personalities with web users, based on The LYCOS 50 (http://50.lycos.com). The LYCOS 50 is an authoritative weekly list of the most popular people, places and things web users search for everyday.
For the sixth year in a row, Howard Stern continues his reign as the most-searched talk radio personality with web users, generating 232 percent more online interest than Adam Corolla, who holds the number two spot this year. In Jan. 2006, Stern left his top-rated morning show at Infinity Radio for Sirius Satellite. Stern's move to satellite radio was a huge factor in bringing awareness to satellite networks, Sirius and XM. In fact, due in part to Stern's move, search activity for Sirius Satellite Radio increased 1,300 percent in 2005 and another 128 percent in 2006. Oprah Winfrey, while not making this year's list, also received a bump in online interest over the past few weeks since the debut of her recent entrance to XM Satellite, with her Oprah & Friends radio show.
A recent New York Post article reported that Stern's popularity was declining, and rumors began circulating that Stern planned to return to the free airwaves. Both Stern and a spokesperson from Sirius denied the story, and certainly, Web users would seem to agree that Stern's popularity remains strong, although not as strong as in 2005. Since his move to Sirius in Jan., Stern's online interest has dipped only 15 percent.
Newcomer Adam Carolla of Infinity's "The Adam Carolla Show" is the biggest gainer this year, landing at number two with web users. Carolla's search activity did not even register as a blip on the radar last year. His massive surge in popularity is most likely due to the fact that he began his morning radio show in January 2006, replacing Stern in several markets. Don Imus of "Imus in the Morning" also barely registered last year and takes number five in 2006; presumably, his rise is also due to Stern's departure.
Some favorites from past years saw notable drops in 2006, the biggest being Bill O'Reilly. O'Reilly is 92 percent less popular than he was in 2005, falling completely out of the top 20 this year. Dr. Laura also drops off this year's list, dipping 81 percent, while Bob and Tom drop 83, but still manage to remain in the top 20. Michael Savage also drops 74 percent, falling from number five last year.
The most interesting trend this year is the large number of newcomers generating online interest. Of the top 20 talk radio personalities of 2006, six are making first-ever appearances, including Wendy Williams, Emma B, Jim Cramer, Chris Evans, Sara Cox and Carolla. In addition to O'Reilly, other notables falling out of the top 20 in 2006 include David Lee Roth, Larry King, Dr. Laura, Kim Komando, Mancow, Laura Ingraham and Paul Harvey.
The Top 20 Most-Searched Talk Radio Personalities of 2006 (numbers in parentheses reflect last year's rank):
About Lycos, Inc.
Lycos is one of the original and most widely known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive network of social media web sites that foster online communities.>Lycos has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best in class search services to provide a powerful and relevant search experience for its users.
Times change, and Lycos has changed with them, evolving into digital media power house with two major divisions
Lycos, is a network of easy to use community and social sites. Lycos's award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The Lycos Network of sites and services include Lycos.com, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in bringing people together to interact, conduct commerce, have fun, and experience the best the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a community spanning across 177 Countries. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S.
Lycos employs over 500 people working out of 24 offices worldwide, including the US, Argentina, Brazil, Chile, Uruguay, Mexico, the UK, France, Germany, Italy, Ukraine, Sweden, Serbia, Israel, China, Thailand, Panama, India, Emirates, Russia and Australia, and with representatives or partners in Spain, South Africa, and The Netherlands.www.lycos.com
US PR Department
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