CURTAIN RISES ON LYCOS CINEMA, FIRST-EVER SOCIAL NETWORK PLATFORM TO WATCH and CHAT IN REAL-TIME, BUILDING COMMUNITY AROUND HIGH-QUALITY VIDEO CONTENT
LYCOS Proprietary Technology Provides New Platform for Consuming Video and Socializing OnlineWALTHAM, Mass. - November 13, 2006 - LYCOS, Inc.(www.lycos.com), a leading community destination for high-quality broadband entertainment content, today unveiled the launch of LYCOS Cinema, the Web's first watch and chat video experience. With LYCOS Cinema, Web users can now talk at the movies, forever changing the way people consume and socialize around high-quality video content online. The 26 million visitors to LYCOS can now watch and chat with LYCOS Cinema's Screening Room platform, located at http://cinema.lycos.com. LYCOS Cinema is the Internet's first video-based socialization product to combine various Web 2.0 applications into one platform, allowing multiple users to watch simultaneously and chat about video content in real-time. LYCOS is first to market with its proprietary watch and chat technology, a patent-pending video platform which allows users to view and chat in synchronous real-time. Unlike other video sites, the watch and chat platform provides truly interactive, real-time, user-driven video viewing. Digital rights owners, artists and content managers can release content to a VIP or general audience with direct interaction, providing screening and sampling opportunities, marketing and promotion and innovative opportunities for new revenue streams. Content is securely wrapped in Microsoft's DRM technology provided by Microsoft's Windows Media Rights Manager, to protect artists' rights. "Our goal is to give users a totally unique viewing experience of high-quality video content they cannot find anywhere else," said Brian Kalinowski, chief operating officer of LYCOS, Inc. "Viewing video online becomes much more engaging and enjoyable when you can create a social experience involving friends and family. With LYCOS Cinema, we move from the flat, disconnected world of Web 1.0 to an all new world of social interaction around online video, essentially the next evolution of chat." LYCOS Cinema lets users host their own Screening Rooms, inviting others to watch high-quality video content, while the host of the room controls the video experience. Screening Room hosts can pause, rewind and fast-forward video streams, and most importantly, chat with other Screening Room viewers. Users can view profiles of other guests in the Screening Room audience and build buddy lists for future watch and chat sessions. Users may also congregate in virtual lobbies within the LYCOS Cinema environment, browsing lists of available screenings, conversing with other users with whom they can watch and chat. For added privacy, Screening Room hosts can password-protect screenings, making watch and chat sessions available by invitation only. Future product enhancements will allow users to rate, review, post questions and recommend content. Additional features will enable independent film producers and high-quality content providers to upload videos while moderated chat capabilities make director, actor or subject expert chats a reality. "LYCOS Cinema capitalizes on the convergence of the fastest-growing Web categories Â- social networking and online video," Kalinowski added. "LYCOS Cinema presents film and television content owners with an innovative new way to bring content to a dynamic, targeted audience."
Multiple Films and Content Channels, and GrowingAt launch, LYCOS Cinema users will have the ability to choose from many different genres of episodic television, film and video content, introducing classic libraries and cult favorites to entirely new audiences. Users coming to LYCOS Cinema at launch can view scores of high-quality films and broadcast video content including award-winning independent films, "The Champagne Club" and "Ants," contemporary underground cult films like, "Born 2B Gangsta," featuring Coolio and Ice-T, and classic cult films like, "Night of the Living Dead." "User-generated content is very popular but itÂ's also very difficult to monetize because advertisers are not necessarily willing to put advertising dollars against content they cannot control," Kalinowski explained. "Our focus continues to remain on high-quality, natural form licensed video content, and you will see continuous top-tier film and TV content announcements coming from LYCOS in the coming weeks." LYCOS Cinema will evolve in partnership with content providers and consumers offering the following benefits: * Film studios can leverage the proprietary watch and chat technology for new promotions, distributions and focus group opportunities. For the first time, movie producers and fan clubs can host online screenings with live chat. * Independent filmmakers will have a powerful, cost-effective, new platform to introduce their work to millions of viewers. They can create communities of like-minded fans on LYCOS Cinema. * Advertisers can reach specific segments of consumers in the 18-35 demographic with sticky, compelling high-quality content and applications, being able to monetize content that is not user-generated in nature. In the coming weeks, LYCOS will roll out additional platforms completing its suite of video offerings, including the new LYCOS TV, providing streaming channels of pre-programmed broadcast quality content, and LYCOS Video on Demand, allowing users to rent or purchase everything from Hollywood hits to long-tail, hard-to-find niche films. LYCOS Cinema fully supports LYCOS's strategy to expand its products and services for broadband users seeking high- quality video content. Over the past two months, LYCOS has teamed with Blinkx to enhance its video search experience introducing a new video search engine, and launched a new broadband platform bringing a variety of high-quality content to the LYCOS audience, providing consumers broadband video programming and entertainment with the look and feel of TV.
About Lycos, Inc.
Lycos is one of the original and most widely known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive network of social media web sites that foster online communities.>Lycos has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best in class search services to provide a powerful and relevant search experience for its users.
Times change, and Lycos has changed with them, evolving into digital media power house with two major divisions
Lycos, is a network of easy to use community and social sites. Lycos's award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The Lycos Network of sites and services include Lycos.com, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in bringing people together to interact, conduct commerce, have fun, and experience the best the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a community spanning across 177 Countries. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S.
Lycos employs over 500 people working out of 24 offices worldwide, including the US, Argentina, Brazil, Chile, Uruguay, Mexico, the UK, France, Germany, Italy, Ukraine, Sweden, Serbia, Israel, China, Thailand, Panama, India, Emirates, Russia and Australia, and with representatives or partners in Spain, South Africa, and The Netherlands.www.lycos.com
US PR Department
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