LYCOS PRESENTS ITS 7TH ANNUAL LIST OF THE MOST POPULAR TOYS & VIDEO GAMES THIS HOLIDAY SEASON, BASED ON WEB SEARCH ACTIVITY
Poker Trumps iPod, Dominating the Top 10 Most-Searched Toys for 2nd Consecutive Year; Search Interest in Gaming Consoles Dramatically Drops in 2006; Amazon, Most Popular Shopping Destination
WALTHAM, Mass. - November 21, 2006 - LYCOS, Inc.(www.lycos.com), ), a leading community destination for broadband entertainment content, today announced the following information from The LYCOS 50&trade, the 50 most popular Internet search results for the week ending Nov. 11, 2006. For a complete list of The LYCOS 50Â™ and for in-depth text of The LYCOS 50 Daily Report, go to http://50.lycos.com. Readers of The LYCOS 50 can also share their thoughts on Internet trends and pop culture on The LYCOS 50 Blog located at http://lycos50.tripod.com/blog/.
The Top 10 Most-Searched Toys this holiday season:
- Harry Potter
- Playstation 3
The Top 10 Most-Searched Video Games this holiday season:
- Grand Theft Auto Vice City
- WWE Smackdown
- World of Warcraft
- Kingdom Hearts 2
- Halo 2
- Mortal Kombat
Poker and specific poker-related items like poker chips top the 2006 list of most-searched toys with web users for the second consecutive year. Online interest in poker jumped 316 percent over the past year, generating 308 percent more searches than the second most popular toy, Pokemon. Searches for Pokemon have increased 169 percent from 2005, as it overtakes Playstation as the second most popular to with web users in 2006. In fact, gaming consoles, while still popular, see a decrease in search activity in 2006, with Playstation falling to number 10 on this yearÂ's list. Search interest in Playstation declined 14 percent over the past year, while searches for Xbox dropped 17 percent, and Nintendo fell 25 percent.
For the sixth straight year, Playstation remains more popular than all other gaming platforms, generating 119 percent more search interest than the Xbox 360.
Making its second consecutive appearance is AppleÂ's iPod, with searches jumping 17 percent over the past year, with the iPod Nano and iPod Video generating the bulk of the search activity. If web search activity is any indication, the iPod Nano will be more popular this holiday season, as it generates 471 percent more searches than the iPod Video.
Bratz Dolls return to this yearÂ's list, up 102 percent, while Barbie continues her run, making the top 10 toy list for the seventh consecutive year. Search interest in Barbie continues to rise, up 95 percent since this time in 2005.
As for video games, this marks the second consecutive year that a massive multi-player game comes in as the number one searched video game, with RuneScape. This also marks the second year that sports-themed video game Madden drops out of the top 10, as Madden 2007 comes in at number 13, dipping 27 percent since 2004. Search interest in mobile and handheld devices also drops this year, with search interest for PSP and Nintendo Game Boy coming in at numbers 16 and 17 respectively.
The online toy, department stores and specialty stores seeing the biggest jump in search activity over the past week include: Target, Walmart, the GAP, Toys R Us and Abercrombie & Fitch. Target generates five percent more search interest than Walmart, and 323 percent more online interest than the GAP. Leading the way in search activity for the online stores is Amazon, which generates 570 percent more search activity than the second most popular online destination, eBay. Amazon also generates 171 percent more search interest than Target, making Amazon the most popular online shopping destination with web users this holiday season, based on search activity.
About Lycos, Inc.
Lycos is one of the original and most widely known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive network of social media web sites that foster online communities.>Lycos has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best in class search services to provide a powerful and relevant search experience for its users.
Times change, and Lycos has changed with them, evolving into digital media power house with two major divisions
Lycos, is a network of easy to use community and social sites. Lycos's award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The Lycos Network of sites and services include Lycos.com, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in bringing people together to interact, conduct commerce, have fun, and experience the best the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a community spanning across 177 Countries. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S.
Lycos employs over 500 people working out of 24 offices worldwide, including the US, Argentina, Brazil, Chile, Uruguay, Mexico, the UK, France, Germany, Italy, Ukraine, Sweden, Serbia, Israel, China, Thailand, Panama, India, Emirates, Russia and Australia, and with representatives or partners in Spain, South Africa, and The Netherlands.www.lycos.com
US PR Department
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