COMSCORE MEDIA METRIX REPORTS ANGELFIRE ON LYCOS CONTINUES TO CAPTURE TOP SPOT AS #1 COMMUNITY SITE WITH TEENS & TWEENS, AGES 13 -24
Relationships, Hottest Topic with Angelfire Audience for 2006
WALTHAM, Mass. - November 28, 2006 - LYCOS, Inc. (www.lycos.com), a leading community destination for high-quality broadband entertainment content, today reports its Angelfire site (www.angelfire.com) has once again claimed the top spot as the number one community teen destination for teens, ages 13-17 and tweens ages 18-24, according the most recent comScore Media Metrix report of internet audience rankings for Oct. 2006.
With 7.6 million monthly unique visitors, Angelfire on LYCOS continues to rank number one in the teen community category on comScore. Since 1995, teens and tweens have come to Angelfire for reliable hosting and cutting edge web building solutions. Angelfire continues to be a leading provider of web hosting, publishing and domain name services, featuring a full range of tools and services designed for web builders of all levels. In addition to state-of-the-art site-building tools, Angelfire's award-winning Blog and Photo Album Builder tools allow members to quickly and easily publish their thoughts and pictures on the web, from a desktop or wireless device, leaving their mark from anywhere.
"Angelfire has always been a standout favorite among the younger teen and tween demographic, while Tripod, our other community destination on LYCOS, skews slightly older," said Brian Kalinowski, Chief Operating Officer for LYCOS, Inc. "This marks the ninth consecutive month that Angelfire has taken the top spot in the teen community category. In fact, Tripod and Angelfire members combined account for more than 20 million monthly unique visitors, making LYCOS the third most popular community destination on the web*."
Recent eMarketer research states nearly one-third of teens watch TV on the internet, while 35 percent watch online video content and movie trailers, indicating teens continue to be one of the key driving forces behind watching video online.
"In the coming weeks, you will see new enhancements to our watch & chat platform on LYCOS catering to the early adopters who make up the majority of our Angelfire audience, positioning LYCOS in a prime position to capitalize on the very hot video trend, particularly building online community around video," Kalinowski added. "With our most recent platform, LYCOS Cinema (http://cinema.lycos.com), digital rights owners, artists and content managers can leverage our proprietary watch & chat technology for new promotions, distributions and focus group opportunities, releasing content to a VIP or general audience within our Angelfire community."
LYCOS also looked at the millions of active bloggers and site builders on Angelfire to determine the most popular topics among this younger demographic over the past year. Based on the number of blog postings, combined with the number of web sites, LYCOS determined the most popular topic with its Angelfire members in 2006 is relationships. The topic of relationships is twice as popular as the next most popular topic, do-it-yourself, and nearly 10 times more popular than the topic of music.
The top five most popular topics with Angelfire members in 2006 are:
- Do-it-Yourself, How-to tips
- Addiction Recovery
For the month of September, comScore also reports LYCOS is the 12th most popular internet destination worldwide with 91.1 million monthly unique visitors.
About Lycos, Inc.
Lycos is one of the original and most widely known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive network of social media web sites that foster online communities.>Lycos has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best in class search services to provide a powerful and relevant search experience for its users.
Times change, and Lycos has changed with them, evolving into digital media power house with two major divisions
Lycos, is a network of easy to use community and social sites. Lycos's award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The Lycos Network of sites and services include Lycos.com, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in bringing people together to interact, conduct commerce, have fun, and experience the best the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a community spanning across 177 Countries. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S.
Lycos employs over 500 people working out of 24 offices worldwide, including the US, Argentina, Brazil, Chile, Uruguay, Mexico, the UK, France, Germany, Italy, Ukraine, Sweden, Serbia, Israel, China, Thailand, Panama, India, Emirates, Russia and Australia, and with representatives or partners in Spain, South Africa, and The Netherlands.www.lycos.com
US PR Department
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