LYCOS LOCKS IN PLAYPHONE TO POWER ITS ONLINE STOREFRONT FOR MOBILE CONTENT
Millions of Daily Unique Visitors to LYCOS.com Now Have Access to Hundreds of the Top Mobile Games, Ringtones & Wallpapers Through PlayPhone-powered SiteWALTHAM, Mass. and SAN JOSE, Calif. - January 23, 2007 - Lycos, Inc. (www.lycos.com), a leading community destination for high quality broadband entertainment content announced today that it has launched LYCOSmobile by PlayPhone, its mobile content site, providing hundreds of downloadable games, wallpapers and ringtones for mobile phones. Located at http://mobile.lycos.com, the site is powered by PlayPhone, Inc., the pioneer of direct-to-consumer wireless distribution. LYCOS operates search and technology Web sites that foster online communities, including Angelfire.com, the No. 1 community destination on the Web for teens and tweens. PlayPhone brings its vast library of mobile content to LYCOS.com, allowing anyone with a mobile phone to quickly and easily download hundreds of the most popular mobile entertainment properties available. The PlayPhone online storefront platform is structured by a subscription model, where consumers purchase ten credits on the LYCOSmobile by PlayPhone site towards content for $9.99 a month to customize their mobile phone with their favorite games, wallpapers and ringtones. Unused credits roll over to next month, and wallpapers and ringtones start at just one credit. LYCOSmobile by PlayPhone is currently offering 10 bonus credits with the first month's subscription fee. The LYOCSmobile by Playphone site will be supported and cross-promoted throughout the LYCOS Network on LYCOS's other entertainment and community sites including Angelfire.com, Tripod.com and Gamesville.com. "We are very focused on providing our community members with the most robust content offerings on the Web, including a top-rate mobile entertainment channel," said Brian Kalinowski, chief operating officer for LYCOS, Inc. "PlayPhone is the only company to offer a complete package including the technology that drives the online storefront plus a peerless library of games, wallpapers and ringtones." "Our goal is to provide LYCOSmobile's visitors with access to the mobile content they crave while giving then the quickest, easiest download experience possible," said Ron Czerny, chief executive officer at PlayPhone, Inc. "We have one of the highest download success and satisfaction rates and with our cutting-edge platform, the LYCOS online community now has access to the best all-around mobile content offering."
About PlayPhone, Inc.PlayPhone ignited the direct-to-consumer mobile revolution in 2003 with one of the first retail mobile entertainment products in the world and continues to innovate new, unique ways to bring mobile content to consumers. Today, PlayPhone is the innovation leader in direct-to-consumer wireless distribution with its best-of-breed technologies and extensive content portfolio; enabling consumers to purchase thousands of ringtones, images and premium mobile games through any medium, anytime for everyone. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures and Cardinal Venture Capital.
About Lycos, Inc.
Lycos is one of the original and most widely known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive network of social media web sites that foster online communities.>Lycos has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best in class search services to provide a powerful and relevant search experience for its users.
Times change, and Lycos has changed with them, evolving into digital media power house with two major divisions
Lycos, is a network of easy to use community and social sites. Lycos's award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The Lycos Network of sites and services include Lycos.com, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in bringing people together to interact, conduct commerce, have fun, and experience the best the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a community spanning across 177 Countries. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S.
Lycos employs over 500 people working out of 24 offices worldwide, including the US, Argentina, Brazil, Chile, Uruguay, Mexico, the UK, France, Germany, Italy, Ukraine, Sweden, Serbia, Israel, China, Thailand, Panama, India, Emirates, Russia and Australia, and with representatives or partners in Spain, South Africa, and The Netherlands.www.lycos.com
US PR Department
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