LYCOS SHAKES UP VIDEO & SOCIAL NETWORKING WITH NEW LYCOS MIX
MULTIPLE USERS COLLABORATE TO CREATE PLAYLISTS OF FAVORITE CLIPS FROM TOP VIDEO SITES
Viewers Select and Organize Videos from Web's Most Popular Sites, Socializing around Shared InterestsWALTHAM, Mass. - February 8, 2007 - LYCOS, Inc. (www.lycos.com), a leading community destination for high-quality broadband entertainment content, today announced the launch of Lycos MIX, the next iteration of Lycos's proprietary watch & chat technology. Located at http://mix.lycos.com, Lycos MIX is a new tool allowing groups of people to pull video clips from a variety of different sources across the web into one playlist, creating a community around shared interests and topics. With Lycos MIX, users respond to content with content, combining and collaborating on creating a video collection or MIX for viewing and interacting, all in one place. Unlike stand-alone video sites, Lycos MIX puts the video experience in the hands of viewers giving them full control over creating a playlist of their favorite clips from multiple sites, and a means to view and chat in a shared communal experience. "Lycos MIX continues the evolution of community and video with a true Web 2.0 collaborative, contributory and interactive social viewing experience," said Brian Kalinowski, chief operating officer for Lycos, Inc. "Unlike social networking sites, each MIX is a collection of video clips where users socialize around content, not individual people or profiles, creating collaborations of lasting content to share with others. With Lycos MIX, users can create an amalgamation of video content where others participate by viewing, commenting and adding more clips." Lycos first introduced its proprietary watch & chat technology in Nov. 2006 when it raised the curtain on Lycos Cinema (http://cinema.lycos.com), the web's first-ever social network platform allowing viewers to watch simultaneously and chat about video content in real-time. While Lycos Cinema allows multiple users to watch and chat about long-form film content, Lycos MIX gives users the ability to retrieve clips from top video sites, where multiple users can add video to the MIX, chat, interact and socialize around like-minded interests. With three easy steps, users can create a MIX for free. MIXES can be either public, meaning anyone can add video clips to the MIX playlist, or private, where the MIX owner takes full control over what video content is added. Moderated MIX features also allow anyone to submit videos to the MIX, but the MIX owner has to approve content before it appears. Users can create multiple MIXES, containing multiple video clips, and easily email MIXES to friends, inviting them to participate in the MIX. Other unique functionality includes a "MIX It" bookmarklet feature, allowing users to quickly and easily add videos from other sites to their MIXES without cutting or pasting URLs. Robust comment and rating system features also allow users to rate MIXES, as opposed to individual pieces of video content. Both PC and Mac users can access Lycos MIX. Additionally, IE and Windows, as well as Safari and Firefox browsers, all support Lycos MIX.
About Lycos, Inc.
Lycos is one of the original and most widely known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive network of social media web sites that foster online communities.>Lycos has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best in class search services to provide a powerful and relevant search experience for its users.
Times change, and Lycos has changed with them, evolving into digital media power house with two major divisions
Lycos, is a network of easy to use community and social sites. Lycos's award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The Lycos Network of sites and services include Lycos.com, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in bringing people together to interact, conduct commerce, have fun, and experience the best the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a community spanning across 177 Countries. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S.
Lycos employs over 500 people working out of 24 offices worldwide, including the US, Argentina, Brazil, Chile, Uruguay, Mexico, the UK, France, Germany, Italy, Ukraine, Sweden, Serbia, Israel, China, Thailand, Panama, India, Emirates, Russia and Australia, and with representatives or partners in Spain, South Africa, and The Netherlands.www.lycos.com
US PR Department
This press release contains "forward-looking statements" - that is, statements related to future, not past, events. In this context, forward-looking statements often address our expected future business and financial performance, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "should" or "will." Forward-looking statements by their nature address matters that are, to different degrees, uncertain. For us, uncertainties arise from the behavior of financial and digital marketing industry, and fluctuations in exchange rates; from future integration of businesses; and from numerous other matters of national, regional and global scale, including those of a political, economic, business, competitive or regulatory nature. These uncertainties may cause our actual future results to be materially different from those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.