THE WEINSTEIN COMPANY AND THE PRINCETON REVIEW BUILD BROAD GRASSROOTS INITIATIVE IN SUPPORT OF DENZEL WASHINGTON'S "THE GREAT DEBATERS"
Unprecedented Campaign Targets Student Constituencies Across The County
Initiative Unites The Resources Of Educational and Mentorship Programs For Critically Acclaimed FilmNEW YORK, NY - January 07, 2008 - Following the highly anticipated theatrical release of Denzel Washington and Oprah Winfrey's "The Great Debaters," The Weinstein Company and The Princeton Review, a leading provider of test preparation and educational services, joined forces to create and implement an unprecedented partnership designed to reach out to various student constituencies across the country in support of the film. Anchoring the initiative, is The Great Debaters Video Debate Contest (www.princetonreview.com/greatdebaters), which was created to educate, galvanize and inspire high school and college students "to believe in the power of words" and encourage debate in schools nationwide. Produced by Oprah Winfrey and directed by two-time Academy Award winner Denzel Washington, the film stars an ensemble cast led by Washington and Academy Award winner Forest Whitaker, and is distributed in U.S. theaters by MGM. Inspired by a true story, "The Great Debaters", the movie chronicles the journey of professor Melvin Tolson (Denzel Washington), a brilliant but volatile debate team coach who uses the power of words to shape a group of underdog students from a small African American college in the deep south into a historically elite debate team. Pam Henning, Senior Vice President, Global Integrated Marketing for The Weinstein Company stated, "The Great Debaters is an incredibly powerful film and we are thrilled to partner with The Princeton Review on this creative and entertaining platform. We look forward to galvanizing the debate community and to encourage students across the country to upload their videos and showcase their dynamic debating skills." John Katzman, Chairman of The Princeton Review, stated, "The Princeton Review is excited to partner with The Weinstein Company on this unique outreach focusing on educating students and professors about the importance of effective debating skills. The film emphasizes the importance of the power of words, a skill that is as important today for students to master as it was in the 1930's." In addition, this unique grassroots campaign is leveraging the resources of the National Association of Urban Debate Leagues (NAUDL), the National Forensic League (NFL), and the International Debate Education Association (IDEA), the leading debate societies, to significantly increase awareness of "The Great Debaters." The National Forensic League (NFL) announced their January Public Forum debate topic - the appropriateness of civil disobedience to achieve justice, a topic inspired by "The Great Debaters."
How The Great Debaters Video Debate Contest works:Teams of two students upload a video of up to four minutes in length showcasing their argument on one of three which are #1 Universities should use affirmative action to encourage minority enrollment or #2 MySpace is Your Space: It is ethical for colleges, parents, or employers to get information about people from social networking websites. #3 In a democracy, civil disobedience is an appropriate weapon in the fight for justice. On January 31, 2008, the video submission period ends and a panel of prominent judges will view each video submission and choose the best eight teams of two, based on their overall impact, originally, memorable content, delivery and clarity of message. The search for the Great Debaters Video Debate Contest site is powered by Lycos's HotBot. The top eight teams will then submit their final video debate on a new topic on February 9th. The nationwide winner will be selected by a panel of judges through a partnership with the International Debate Education Association (IDEA). The winners will receive prize packages provided by The Great Debaters Video Debate Contest official sponsors which include Amtrak, Blockbuster Entertainment, Brooks Brothers, the International Debate Education Association (IDEA), jetBlue Airways, Lycos HotBot, Steve & Barry's, White Castle, The Princeton Review and The Weinstein Company.
About The Princeton ReviewThe Princeton Review (Nasdaq: REVU) is a pioneer in the world of education. Founded in 1981 and headquartered in New York City, the Company offers private tutoring and classroom and online test preparation to help students improve their scores in college and graduate school admission tests. The Company's free website, www.PrincetonReview.com, helps over half of university-bound student's research, apply to, prepare for, and learn how to pay for their higher education. In addition, The Princeton Review works with school districts around the U.S. to measurably strengthen students' academic skills by connecting ongoing assessment with professional development and instruction and by providing districts with college and career resources for both students and guidance counselors. The Company also authors more than 200 print and software titles on test preparation, college and graduate school selection and admissions, and related topics. For more information, please visit www.princetonreview.com.
About NFLThe National Forensic League Honor Society promotes secondary school speech and debate activities and interscholastic competition as a means to develop a student's lifelong skills and values, as well as the public's awareness of the value of speech, debate, and communication education. As an organization, the National Forensic League embraces diversity, interconnection, and visionary leadership. We empower students to become effective communicators, ethical individuals, critical thinkers, and leaders in a democratic society.
About IDEAThe International Debate Education Association (IDEA) develops, organizes and promotes debate and debate-related activities in communities throughout the world. Established in 1999 to coordinate pilot debate programs initiated by The Open Society Institute, IDEA acts as an independent membership organization of national debate clubs, associations, programs, and individuals who share a common purpose: to promote mutual understanding and democracy globally by supporting discussion and active citizenship locally.
About Lycos, Inc.
Lycos is one of the original and most widely known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive network of social media web sites that foster online communities.>Lycos has been a pioneer in intelligent spidering search technology, combining its proprietary technology with other best in class search services to provide a powerful and relevant search experience for its users.
Times change, and Lycos has changed with them, evolving into digital media power house with two major divisions
Lycos, is a network of easy to use community and social sites. Lycos's award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The Lycos Network of sites and services include Lycos.com, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in bringing people together to interact, conduct commerce, have fun, and experience the best the Internet has to offer, is in our DNA. We offer 40 Local Sites in 120 Languages with a community spanning across 177 Countries. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S.
Lycos employs over 500 people working out of 24 offices worldwide, including the US, Argentina, Brazil, Chile, Uruguay, Mexico, the UK, France, Germany, Italy, Ukraine, Sweden, Serbia, Israel, China, Thailand, Panama, India, Emirates, Russia and Australia, and with representatives or partners in Spain, South Africa, and The Netherlands.www.lycos.com
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